Instacart Launches Target ROAS and New Acquisition Objective

Instacart Ads

Instacart Launches Target ROAS and New Acquisition Objective

New functionality brings increased control and efficiencies to reach new audiences  At Instacart, we use an objective-based framework to organize our ad formats for advertisers creating new ad campaigns. Because our different ad formats are…...

Apr 16, 2024
Read time: 3min
Saffron Road Campaign Generates 68% Incremental Sales Lift

Instacart Ads

Saffron Road Campaign Generates 68% Incremental Sales Lift

Saffron Road is America’s largest brand in “Better for You” animal protein-based frozen dinners. They deliver clean-label, high-quality, and ethically sourced products that respect cultural traditions from around the world.  Saffron Road was an early…...

Apr 9, 2024
Read time: 2min
Tender Belly Increases New to Brand Customers 144% 

Instacart Ads

Tender Belly Increases New to Brand Customers 144% 

Founded by brothers Shannon and Erik Duffy, Tender Belly creates ‘crazy tasty’ pork products like bacon, ham, pork sausages, using ethically raised pigs. Their pork contains no antibiotics, hormones, MSG, or high fructose corn syrup.…...

Mar 21, 2024
Read time: 3min
Instacart x FRITO-LAY® Team Up to Announce the Champion Chip

Instacart Ads

Instacart x FRITO-LAY® Team Up to Announce the Champion Chip

Tapping into basketball fandom throughout the month of March, Instacart and Frito-Lay® have joined forces to launch a multichannel promotional campaign using social media, email, audio, app notifications, and several Instacart Ads formats. Throughout March,…...

Mar 19, 2024
Read time: 2min
Verified Metrics You Can Trust

Instacart Ads

Verified Metrics You Can Trust

MRC accredits Instacart’s ad impression, click, and viewability metrics Evolving consumer behaviors present a new set of challenges for our brand partners. There is an unprecedented number of channels, retailers, and media networks to manage;…...

Mar 19, 2024
Read time: 2min
OLIPOP Wins Category Share, New Customers, Grows Sales with Dry January Campaign

Instacart Ads

OLIPOP Wins Category Share, New Customers, Grows Sales with Dry January Campaign

OLIPOP is a new kind of soda crafted with only 2-5 grams of sugar and includes fiber, prebiotics and botanicals to support digestive health in 15 delicious flavors. Their success in 2023 landed them on…...

Feb 22, 2024
Read time: 4min
Chomps Outpaces Category Growth on Instacart

Instacart Ads

Chomps Outpaces Category Growth on Instacart

Chomps is a family-owned business that creates simple, delicious snacks made from the highest quality, sustainably sourced proteins and no hidden, harmful ingredients. We previously wrote about their success driving triple-digit growth sales on Instacart,…...

Feb 20, 2024
Read time: 2min
Liquid Death Kills It - Doubling Brand Sales on Instacart Year over Year

Instacart Ads

Liquid Death Kills It – Doubling Brand Sales on Instacart Year over Year

Liquid Death, in their own words, is a ‘funny beverage company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink…...

Jan 31, 2024
Read time: 2min
Good Culture’s Remarkable Success: Triple-Digit Sales Growth Month over Month

Instacart Ads

Good Culture’s Remarkable Success: Triple-Digit Sales Growth Month over Month

At Good Culture, a profound commitment to the well-being of people, animals, and the planet serves as the driving force behind their mission to reinvent the food system from the ground up. Their dairy products…...

Jan 25, 2024
Read time: 2min
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