Introducing Instacart Ads Consumer Insights Webinars

Instacart Ads Consumer Insights Webinars is a planned series of recurring webinars intended for our brand partners and manufacturers in the CPG industry. In it we will present and discuss interesting insights and analysis on a variety of trends and topics pulled from Instacart’s unique data set.

We’ll be launching the recurring webinar series with our first live event in May featuring a presentation from Instacart’s Director of CPG Insights, Brian Gillis. Brian brings a unique perspective formed over 25 years experience working for large CPGs and data science firms to the topic of consumer insights and trends.

In this first webinar, Brian will take attendees through what makes Instacart’s data set one of the richest and most diverse in North America. He’ll describe at a high-level the kinds of analysis his team performs, before zeroing in on specific examples of interesting basket affinities — the weighted score which identifies products most commonly bought together.

You can find full details on the event below. This virtual event is free to attend, but space is limited so register today by following the link below.

Peas & Pods — What Goes Together in Our Baskets. May 6th, 11:30 AM to Noon EST. Attend virtually using Zoom.

Register here:
https://instacart.zoom.us/webinar/register/WN_v-nAd-UMSVq0Ck20gqUnfQ

Instacart

Instacart is the leading grocery technology company in North America, partnering with more than 1,400 national, regional, and local retail banners to deliver from more than 80,000 stores across more than 14,000 cities in North America. To read more Instacart posts, you can browse the company blog or search by keyword using the search bar at the top of the page.